Design, Illustration & Art Direction: Chris Hoenigmann

To help Capital One Bank's recognition in the Staten Island community, we developed a month long promotion on the Staten Island Ferry, which many residents take to and from Manhattan on their work commute every day. We started by purchasing poster space in 40 locations throughout the ferry, promoting "We've got Staten Island Covered" and calling out the four conveniently located branches throughout the 58 sq foot island. We followed that up with a blitz of the ferry terminal, handing out pocket sized Staten Island locations maps with a local incentive.

Fold up pocket map of Staten Island Capital One locations handed out at the Staten Island Ferry Terminal.

Above: 21"x33" ferry poster