Design, Photography & Art Direction: Chris Hoenigmann
Copywriter: Traci Cox

Here's one that the client didn't pick, but I love anyway. The ad was meant for a Home Equity Line of Credit highlighting the rate of 3.74% I immediately pictured house numbers on a nice wooden shingle. So, I ran to Home Depot, picked out some numbers and headed to my parents house for a photoshoot. Originally I nailed the numbers up to some shingles on the side of the house and later returned to take photos of the front door once the "Knock, Knock" headline was created. A bunch of Photoshop work later and I got a really cool result. But taking the time to photograph the numbers on the house gave me some really great stuff to work with and added a lot of depth.

The client gave really positive feedback but was worried the ad was too dark for newsprint.